Service Sanitation
Reimagining our Brand Values
At Service Sanitation, we operate in an industry where our products and services are quite similar to our competitors; therefore, we believe it’s our mission and values that set us apart. We believe that everyone, wherever they may so, should have access to clean water, clean toilets, and overall good hygiene. We also believe it’s through the power of portable sanitation that we exist to better the communities we serve and empower the American worker.
You see, we’re more than just a portable restroom company. Deep in our core, we’re determined to deliver our mission by being responsive and responsible. We do this not only by serving our communities, but by empowering others to push their limits and go further. With the right people, technology, and knowledge, we know we can cultivate a culture that serves each other as well as the world around us.
A brand is more than a logo; It’s a story
Diving deeper, we believe that an effective brand is more than just its logo, colors, or even a tagline, it’s determined by the way they practice the values that they preach. This is most commonly done by way of story.
Did you know the human brain is hardwired for stories? Did you also know that messages communicated in story form are 22 times more memorable? Knowing this, we were recently challenged to align our core values of determination, responsibility, community, and empowerment with unforgettable Hollywood Blockbuster storylines to help keep them top of mind and more memorable with our team. This was achieved by way of a traditional movie poster.
Dating back to the 1890s when films were first released, movie posters were first used as a way to capture the story of a film in a single image. With that in mind, we’ve setting out to illustrate each one of our core values through the lens of family-favorite films. So sit back, relax, and enjoy the Service Sanitation story behind our determined, responsive, empowered, and connected core values.